The Application Economy

I pretty much finished up my Christmas shopping two weeks early this year. Even the wrapping and delivery completed thanks to Amazon this year. I’ve never had my shopping done so early in December and I’m darn happy about that!

That gave me time to watch some TV this weekend and since much of College Football is over for the season I ended up cruising over to Bloomberg TV. I watched a program called “Hello World” on the Russian Tech scene and it was fascinating to learn about what was being created in Russia.

The sponsor of the show was CA (aka Computer Associates) and they had an interesting and entertaining commercial titled “The Front Porch” which is about the Application Economy. We as analytical developers rarely think about software as an application the same way as consumers do. Our customers are often different departments or divisions in the corporation we work at. We don’t work at creating an application product that meets the needs of tens-of-thousands of users, or even millions. We mostly develop products used for tens of people or if we are lucky, hundreds.

A lot of the reason for that is that many of us don’t see what we do as developing an application that is consumed by users outside of our organization. The cost of commercial software is often so high that it makes it cost prohibitive to invest the hundreds of hours needed to create the application. The other issue many run into is the availability of data that can meet the needs of the consumer and is not protected by agreements.

The market has responded with software such as Python and R. However, the problem with both is the amount of data that can be processed. We live in a Big Data world and expecting data to fit into available memory is often not practical. Many of us are also dependent on using the Language of SAS for processing and displaying of data.

Obviously, WPS is a better choice than SAS when it compares to pricing, especially on the desktop. If you create an application that requires, say, WPS on a workstation, it is much easier to make a sale (your application and a WPS license) when the first-year cost is one-tenth the cost of the SAS system.

In future articles, I want to touch on creating applications for resale using WPS. I want to talk about “applications” for such things as Smart Cities, Marketing, Credit Scoring and Fraud Analytics.

We truly live in an era where we as analysts and statistical developers can contribute our skills starting a business, providing a product and doing it all with minimal cash outlay. The internet is a money pipe into the home and business. Don’t let the opportunity pass you by.

About the author: Phil Rack is President of MineQuest Business Analytics, LLC located in beautiful Tucson Arizona. Phil has been a SAS language developer for more than 25 years. MineQuest provides WPS consulting and contract programming services and is an authorized reseller of WPS in North America.