In the previous post I mentioned that software costs and licensing can be a major impediment to offering a competitive consulting business. I’ve written numerous times demonstrating the cost between a WPS license and our competitor licensed product. You can see those articles here and here.
If you’re a small business and/or just starting an analytics business then cash flow is a major issue. You expect that there will be some significant startup costs but wisely choosing your products can have a major impact on whether you will be successful or not.
The same goes for what you can do with the license. For example, some software companies put the screws to you when you want to use their licensed software in a B2B fashion. This can be innocuous as creating reports and data sets for your customer. The vendor, if they realize it will then dramatically increase your license fees.
How about licensing issues between your company and the software vendor where they have a vested interest in a software solution and you want to offer a competing product? Or perhaps (and more likely) what if they develop a competing product to your solution and decide that they no longer want to provide your organization with a software license? This is a very possible scenario where software companies want to create or move into vertical market applications at the expense of their license holders.
So those are a few things to consider in regards to software costs and licensing. Do your research and ask questions of the vendor. It never hurts to be informed.
About the author: Phil Rack is President of MineQuest Business Analytics, LLC located in Grand Rapids, Michigan. Phil has been a SAS language developer for more than 25 years. MineQuest provides WPS and SAS consulting and contract programming services and is a authorized reseller of WPS in North America.